この本の続き-Lateral Thinking

"You have to improve what you are doing but you also have to find entirely new and better ways to do it."

"You have to do something significantly smarter to get significantly better results."

PAINTING THE VISION
"The lateral leader invests in painting a picture of where the organization is headed. There is plenty of hype talked about 'vision', and it is easy to become skeptical about it, but a vision is important..."

"Vision statements should be short and inspiring. They should avoid vague and woolly cliches about outstanding customer service. The vision should not be restricted to today's type of business. It must set a goal that gives employees enormous freedom in finding ways to achieve it."

"To construct a corporate vision you need to consider four components. These are your purpose, your mission, your culture and your values. The purpose is the fundamental reason for the existence of the organization. The mission expresses the purpose as a strategic goal. The culture defines the style of the organization - how it does things. The values are the beliefs of the organization - what it stands for. These four elements underpin the vision, which is an inspiring statement of the destination of the company."

"if you can do this then there are three big gains for the organization:....1)people share a common goal, 2) it means that more responsibility can be delegated, and 3) people will be more creative and contribute more ideas if they know that there are unsolved challenges that lie ahead."


COMMUNICATING
"In order to transform the organization you have to use every method of communication to keep people focused on the goals and energized in their search for innovative solutions."

"Jack Welch, CEO of GE, 'Whenever I had an idea or message I wanted to drive into the organization I could not say it enough. I repeated it over and over at every meeting and review. I always felt I had to be "over the top" to get hundreds of people behind an idea'."

"Taking everyone's best ideas and transferring them to others is the secret. there's nothing more important."