重要箇所抜粋：
"Just doing better what you do today is not enough"
"There is only one way out. Do something that the world has not seen before. Innovate so that you are, for a moment, unique and uniquely competitive."
"He or she focuses on developing the skills of the team in innovation, creativity, risk taking and entrepreneurial endeavor. The lateral leader manages change by initiating it."
"LATERAL THINKING = Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps."
"Uncontrolled creativity without any discipline or process of innovation is at best distracting and at worst harmful to the organization. Creativity needs to be focused on the corporate goals and must serve as a funnel into the innovation process."
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