気になる本- "Lateral Thinking"

ＮＹ時代からの友人でLA Connect実現にも大いに寄与してもらっているＴｅｎＥｙｃｋさん。
http://blog.nydd.org/

その彼に進められて以前読んだ本を最近見返しています。

以下、重要箇所。





"Leaders must spend time looking for entirely new ways to meet customer needs."

"....above all, they must encourage and empower their people to take creative and entreprenueurial approach to exploit new opportunities."

"The best way to create value is to innovate your way ahead of the competition in order to create temporary monopolies where yours is the only who in town. You can do this by harnessing the creative power of your greatest asset, your people."

The Key elements of creating a truly innovative and entrepreneurial organization can be summarized in the following eight steps:

1. Paint an inspiring vision.
2. Build an open, receptive, questioning culture.
3. Empower people at all levels.
4. Set goals, deadlines and measurements for innovation.
5. Use creativity techniques to generate large number of ideas.
6. Review, combine, filter and select ideas.
7. prototype the promising proposals.
8. Analyse results and roll out the successful projects.